Sarah Elizabeth Aldrich
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These writing samples illustrate my flexibility. The diverse formats include blog posts, published ebooks, and multi-page websites; the audiences range from female travelers to the New York City art and tech communities to beer geeks. 

Connect with me to build strong content that speaks to an audience and reaches goals.

Writing

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I manage the blog and write posts for brick&batten, a virtual home exterior design service.
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I managed the web development team and wrote all copy for Jason O'Beirne's updated website. He's a Chicago-based developer's realtor, and it's a WordPress site.
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A review of Ariel Levy's book 'The Rules Do Not Apply' written for Almost Fearless, a travel website for adventurous families.
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A post about navigating my life as an expat in Vietnam, on and off the motorbike, written for female travel website Wanderful.
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A profile on a photographer who took early retirement in Vientiane, Laos, written for the Income Overseas section of International Living (April 2016 issue). Click the cover image above for a PDF of the spread that includes the article.
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A profile on the owner of a deli in Hoi An, Vietnam, for the Income Overseas section of International Living Australia (February 2016, Volume 3, No. 12). Click the cover image above for a PDF of the article.
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The announcement for the release of KBS, Founders' most infamous beer, in 2015. Be sure to check out kbsweek.com.
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Writing email campaigns for Libby Wines, including an informative outreach on their new, limited release red blend. Libby is a startup producing Bubbled Wines that offer fewer calories and lower alcohol than standard sparkling options.
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Acted as project manager and preliminary editor of the 2018 issue of Aquinas Magazine, the college's alumni publication.
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A dynamic post on the background of #TheDress. Part of a content series promoting Hashtags Unplugged, an art exhibition looking back at ten memorable hashtags through art. Showed in May 2016 in New York.
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A dynamic post on the background of #LoveWins, also part of the Hashtags Unplugged content series (see above).
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The Trends Series is a content series posted to Artemis Strategy Group's blog as a way to promote a major research project. Artemis is a marketing research firm focused on communications strategy.
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The blog form of Founders' industry announcement when Mahou San Miguel came on as a 30% partner.
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Ad copy written for Jason O'Beirne, Jameson Sotheby's International Realty. Published in CS | Modern Luxury magazine.
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An industry blog post I wrote for Britten Studios describing my marketing work at Founders.
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I wrote a feature story that focused on the sustainability efforts at Flatwater Farms and River Saint Joe for The Pike Magazine's Winter 2021 issue.
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I wrote SEO-optimized monthly neighborhood guides for Jason O'Beirne's blog, sourcing all images and producing each post within WordPress. Each guide focused on a different neighborhood in which Jason worked.
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A profile of a mother-daughter team running an eco-friendly bed and breakfast on the island of Bohol in the Philippines.
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The announcement for the release of Founders' third beer to support ArtPrize, with label art done by a Founders employee.
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A short brand film for which I provided editorial oversight.
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A sample Founders email newsletter; I managed this distribution and wrote all copy.
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Published by Open Road Integrated Media and intended to complement the full-length book, this ebook includes context, chapter-by-chapter summaries, quotes, trivia, a glossary, and links to useful supporting material.
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In the same format as the above, this is another ebook that I wrote and was published by Open Road Integrated Media under their Worth Books digital imprint.
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"Tracking Thomas Jefferson" written for Intelligent Travel, NatGeo Traveler's blog.
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A feature on three cafe owners in Vietnam who have all opened up successful Western-style cafes, written for Incomes Abroad (February 2016, Volume 3, No. 12). Click the image above for a PDF of the full article.
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The Jobs page of the Founders website--scroll down to read the principles of Founders, which I wrote with a colleague.
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The Backstage Series portion of Founders' website. I wrote all copy for this page, including the product descriptions on subpages.
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